Lawyer Resource Center

Lawyer Website Solutions has been helping lawyers build their practice by providing professional websites and tailored web marketing solutions.

We're here to help small to large law firms leverage the web to attain business goals and drive sales. This Lawyer Resource Center was developed to collect different information regarding the industry and provide it to you.

Articles

Why You Are Getting All Of Those Non-Sense Comments On Your Legal Blog

June 23rd, 2010

If you are like us, you get excited when you see a new comment on your blog.  You can’t wait to go see what someone who appreciates your work has written to you.

You click on the comment’s link in your admin panel as your excitement continues to grow and than, in an instant, that wonderful feeling is gone and replaced by confusion.  The comment you are looking at doesn’t really seem to make sense or seems way to generic and the name of the person that left it is something like “How To Loose Weight”.  You start to wonder how this can have anything to do with what you wrote and what it is there.

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Does Your Estate Planning Service Cover The Digital Realm?

April 27th, 2010

In the age of the internet where so much of your information is stored on line under the protection of user names, passwords, and a varied assortment of security systems – many still don’t think about how a loved one would gain access to these systems when they die.

As an estate planning attorney you generally help your clients prepare for when they are no longer around or can no longer make decisions for themselves, but do you help them plan for what will happen to all of their online access?

This issue is even more legitimized by the American Bar Association in their write up Estate Planning Your Digital Assests.

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A Better Way To Manage Your Google Ads

April 20th, 2010

When most attorneys setup their pay per click (PPC) ads on Google they normally log in to their Adwords account online using their web browser.  With the recent changes Google has made to the online interface to Adwords, it’s easy to manage your PPC ads and run reports.  What if you needed to work on or create many new ads or keywords?  The online interface for Adwords can become quite overwhelming.

I present to you the tool that I use for all of my Adwords management – The Google Adwords Editor.

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Getting Social With Your Clients

April 16th, 2010

Social networking has been sweeping the internet landscape for years and if your law firm is not taking advantages social networking has to offer, you may just get left in the dust.

If you aren’t familiar with social networking, I’m referring to sites like facebook and twitter.  These sites give you a platform to interact with your current and potential clients and inform them what you are all about.  They also help you network with others in your field and learn from the people you interact with.

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Attorney Website Search Engine Optimization Basics – Submitting To Directories

April 14th, 2010

When optimizing your website for better search results, we usually break down the optimization into two phases on site optimization and off site optimization (or on page/off page optimization).

on site optimization is based upon site structure, the text, the code, and the links that comprise your website.  This article is going to focus more on off site optimization.  Specifically, directory submissions.

Directories are what people used to use before there were search engines.  Even the first search engines where mostly directory based.  The main idea of off site optimization is to have links back to your site with the anchor text of the keywords you are trying to rank for in the search engines.

Anchor text is the words that you click on to go to a link.  Directories are a great way to have any of the major search engines see that other sites are linking to you.  However, you want to be careful that you are getting links from quality directories otherwise this may actually hurt your search engine results.

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Think New School When It Comes To Advertising Your Law Firm

April 13th, 2010

Many people, not just attorneys think that money spent on internet advertising is money wasted.  I’m here to tell you, that it’s not.  More and more consumers are finding goods and services online and ditching the yellow pages.

Just because you avoid the advertising on Google (the results in the box at the top of the page and to the right of the organic results) doesn’t mean your next client will.

This is even more true when it comes to the powerful local search features Google has developed.  For instance, if I use Google maps to search for “Personal Injury Attorney”.  Google uses my pre-existing information to find some in my area, and drop an ad right at the bottom of the map (where I will definitely see it).

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If Your Law Firm Has A Lobby, You Should Have A Website

April 12th, 2010

Even If You Don’t Have A Lobby, You Should Have A Website

Whether you spend your money and save your time (remember time = money) and hire Lawyer Website Solutions to create your lawyer website for you, or you create your website yourself – you should have one.

You may be saying to yourself “I don’t need a website because….”. I’ve talked with many different attorneys about their marketing efforts on the web and some of the reasons they’ve given me of why they think they don’t need a website, along with the response I’ve given them can be found below:

“It’s not worth having a website if people can’t find me in Google”

This couldn’t be further from the truth. If you are launching any sort of marketing campaign – be it yellow pages ads, newspaper ads, billboards, commercials, or even lettering on your vehicle you should have a website so that people can visit it to find more information about your law firm. Your ad can only carry a few main points about what you do. You website can explain everything that you do.

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